So the big question is: how are you going to get a targeted visitor to your site? There are a lot of methods d'jour such as 'buzz' marketing which is a major risk for your companies hard earned integrity. We engage in tried and proven methods exclusively which we explain in detail below primarily because raw visitor numbers are meaningless - we want targeted visitors that will find what they are looking for at your site and who are likely to convert into a lead or sale for you. As simplistic as it may appear - the basis of our marketing strategy is creating a well designed site with properly formatted code, head meta tags, alt text tags, comment tags and relevant content. This ensures visitors can successfully access and use your site, regardless of their platform or browser and we can then determine how they got there and how they utilize the pages. With these building blocks in place we can proceed to the other on-line, off-line, advertising and analysis efforts.

Ways of acquiring a targeted audience

Organic/Natural Results
These are the results in search that are occur because of the search engine's (Google, MSN, Yahoo, etc.) ranking of your page/site value to potential visitors. These results are the most sought after for many reasons - not the least of which is that you aren't paying everytime a vistor clicks your link. Another benefit (and in our opinion often overlooked) is that whether or not a clickthrough actually occurs your page title, brand, and domain is displayed for the searcher and you have made an impression. We have been very successful in achieving first page placement for our clients for hundreds of popular phrases and provide SEO (search engine optimization) consulting and services for organic SERP (search engine ranking position) based upon keywords and phrases relevant to your content. This is a dynamic environment so please contact us for current examples of our top ranking clients SERP.

Directory vs. Search Engine
The basic difference is that an directory usually has a human being actually look at your site and determine if its relevant or worthy of inclusion - there's no assurance that you'll be accepted - while the search engines display results that it has obtained either through scouring web servers for pages or using an directories database (because of it's integrity) or a combination of both. We have been very successful in achieving placement in major directories and provide SEO (search engine optimization) consulting and services for organic SERP (search engine ranking position) based upon keywords and phrases relevant to your content.

Search Indexes, Databases and Positioning
Being included in a directory, index or database is important because not only are you added to the particular directory, index or database but other search engines use them to display results within their searches. Joining a directory, index or database usually involves a carefully crafted submission and flat annual fee paid to the index (i.e. Yahoo) or in the case of some others (i.e. Looksmart) fee's are charged at a flat per click rate, then again some are some are free but may take a while to get in (dmoz.org/Open Directory Project). If you are selected to be included to the index, ranking is derived from various factors dependent upon the index, some are alphabetical - some are by date joined - some are by popularity - an index's distribution partner may apply different criteria altogether within its results to determine a ranking. Positioning technologies and criteria are ever evolving - we constantly investigate methods and monitor these changes for the best possible results of adding your site to major indexes.

Pay Per Click Search Engine Placement and Management
Over time most sites will eventually be added to most search engine databases or be linked to them via an index partner - how they perform in results is an ever changing combination of factors including META data, content, links, and popularity. Search optimization for organic SERP (search engine ranking position) is a science within itself and a worthy investment for long term lead generation, however it is a process of revision with results sometimes taking many months or years to analyize and refine to potentially achieve a desired position for a particular keyword or phrase. If you want a guarantee that your's is a top site for a given search phrase the only proven solution is to pay for placement. Yahoo and Google are the two major "pay per click" services which have distribution contracts with relevant major search portals. We create accounts, write and manage your advertising submissions and placement with major distributors such as Google, Inktomi, Looksmart and Yahoo - effectively and immediately delivering your targeted ad and link to over 85% of the internet audience. Generally the best strategy is a combination of paid links and organic links.

Banner Ad Design and Placement
We've designed dozens of banner ads for clients, these are generally 486x60 images either static or dynamic which are placed in advertising space on a hosting web page. Some arrangements are for an exchange of banners between sites, there are generally no charges associated with clickthroughs as reciprocity of the link sharing is mutual. Consider that if you place third-party links or banners on your site in return for a share of traffic, you still pay the price in possible lost opportunity: visitors may leave your site due to the extra load time for the banners or links, or because they get distracted from your main message. Many high traffic sites will place your banner ad on their page for a price. Each has different requirements for file size and criteria for fee charged - most charge for "impressions" (each time the banner is displayed whether its clicked through to your site or not). Banners are not our first choice for marketing or revenue, but occasionally they have a place in a strategy depending on the circumstances.

Combining on-line and off-line media
Although the Web has become a major marketing force, it's not likely to replace all other forms of marketing and communications. Companies can get far more from the Web, by making it the center of their marketing strategy. Web-centric marketing makes the best use of both on-line and off-line marketing media, combining them into one cohesive strategy. Web-centric marketing utilizes all appropriate marketing media (both on-line and off-line media) to drive people to a Web site where extended description, product, services and information can be offered while encouraging visitors to opt into a 'permission marketing model' such as a newsletter, update campaign or like feature.

Analysis of Logs and Trends
Analyzing server logs is like watching a replay. We analyze server log files to determine what's effective and what's not, how visitors are utilizing the site and measure performance from advertising and click through data. An ongoing process, we use this data to refine and manage the entire marketing process and site content.